Don Cherry

A common question asked is 'How did Don Cherry become involved with the COLD-FX brand?'

The budding relationship began at an event known as one of hockey's most memorable games – the outdoor Heritage Classic between Wayne Gretzky/other Edmonton Oiler greats, and superstars from the Montreal Canadiens. A chance meeting at the game between CBC's Ron McLean and a senior official of COLD-FX maker, Afexa Life Sciences Inc was destined to lead to Don Cherry becoming the Company's celebrity spokesman! When the topic of COLD-FX came up in conversation, Ron said, "You should get a hold of Grapes, he loves the product." We did. Don met Dr. Jackie Shan who discovered COLD-FX and told her he decided to try it out when he discovered Glenn Sather and the Edmonton Oilers were using it. He said, "If it's good enough for them, it's good enough for me." He was also impressed by the fact that the breakthrough product came from a 'struggling, true blue Canadian Company." This detail was not lost on a man who always backed the underdog. In exchange for Don's support, Afexa offered to provide funding to his favourite charity – a palliative care home for kids named in honour of his deceased wife, Rose. In no time, supported by rock solid science and one of Canada's most famous and trusted personalities, COLD-FX sales skyrocketed to become # 1 in Canada. Oh yeah, Don now says he 'pretty much never gets the colds anymore' which used to plague him from childhood.