The CHL™’s Guelph Storm™ and Canada’s #1 selling adult cold remedy COLD-FX® are teaming up in the pursuit of 2013 Memorial Cup. Company officials from the Guelph Storm and COLD-FX, (a brand within Valeant Pharmaceuticals International Inc.’s portfolio), are working out final details of the partnership as the 2012/2013 season quickly approaches.
According to Craig Stevenson, Senior Brand Manager for COLD-FX, “We’re really excited to move forward with the partnership. COLD-FX has a strong heritage in hockey, and our relationship with the Storm builds on our commitment to this great Canadian sport. We look forward to an exciting season and to helping the team stay healthy as they focus on their ultimate goal – winning the Memorial Cup.”
Although details are still being finalized, COLD-FX will have a significant presence within the Sleeman Centre and other high visibility areas. Interactive brand events are also in development and set to keep the fans delighted.
“COLD-FX has been used religiously by pro hockey players for a lot of years,” says Storm Head Coach Scott Walker. “It’s important to keep our players and staff healthy throughout the entire season, so COLD-FX is the perfect product for us. We’re really excited about our new partnership.”
COLD-FX is Canada’s #1 selling adult cold remedy, which is clinically proven to reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system. COLD-FX is a brand within the Valeant Canada Consumer Products portfolio and is available at fine retailers nationwide.
For more information on COLD-FX, please contact Rosalie Ward: firstname.lastname@example.org | cold-fx.ca
About the Guelph Storm
The Guelph Storm Hockey Club, based at the Sleeman Centre, is one of sixty teams that comprise the Canadian Hockey League. During the club’s first twenty-one seasons in Guelph, a total of 336 players have skated for the team with 44 players graduating to play in the National Hockey League. Since 1996, the Guelph Storm has competed in the four-team Memorial Cup on four occasions.
For more information on the Guelph Storm, please contact Lindsay Pink: email@example.com | guelphstorm.com
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